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Checking Brand and Product Names

What We Do > Brand Stewardship

Thanks to the diversity and widespread geographical distribution of our teams, we can carry out preliminary low-density market testing for agencies and companies.

This cost-effective option helps companies decide whether to conduct a more intensive concept-testing or market-research exercise.

Typically, we're asked to check brand and sub-brand concepts, product names, obtain comparative responses to different product or service ideas, and advise on likely market reactions to positioning concepts or approaches.

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