The Word Gym Ltd.

We aim to make agencies look good by providing plenty of support to go with our copywriting and foreign-language services.

And we take the load off corporate clients' desks by liaising with their local-market colleagues in their own languages, and providing cost-efficient solutions to marketing and promotional requirements.

To do this properly, we've developed a team-based working process that prioritises imagination, consultation and effectiveness. We concentrate on taking a transparent, pragmatic approach that meets each client's specific needs. You won't have to put up with "creative temperament" when you work with us; you will get plenty of matter-of-fact advice, and your local marketing teams will get imaginative solutions. What we do is ensure each piece of work is "fit for purpose", i.e. optimised to achieve the intended effect on the target audience in the target market.

We've got plenty of experience in making sure international campaigns communicate consistent, coherent messages:

• we take your brief and/or your existing copy and analyse it in detail;
• we discuss issues that the concept or concepts may raise in specific target markets;
• we suggest solutions, if necessary providing several options;
• we review feedback from local-market representatives with the practical, objective aim of achieving the best results for your purposes, as defined in the brief;
• we express our views clearly, with full explanations, and engage with your (or your client's) international offices in their own languages...

... in short, we're totally focused on getting the best possible outcome for the campaign - and for your brand.

Adding value
In the course of our writing or transcreation work, we add even more value by picking up ambiguities or anomalies in the source copy and suggesting appropriate (by which we mean, intelligent, well-conceived, attention-grabbing) solutions, often helping to enhance the original creative material. We also check the concepts underlying your global campaign so you can be sure they'll transfer successfully to other markets - essential if you're not going to waste your campaign budget.

Quality in transparency

We appreciate the fact that most of our clients are in the awkward position of commissioning and taking delivery of work they are unable to evaluate. And that means plenty of potential for Fear, Uncertainty and Doubt!

We're aware that you're taking the quality of our work on trust - and that you've got to persuade your own (internal or external) clients that you know what's going on. We'll provide you with the support you need to reassure yourself and others.