The Word Gym Ltd.

Selling stuff...
Whatever the language, you write copy to sell something, be it an image or a brand, a product or a service - even an idea or a preference. The basic message is always the same: whatever you're selling is positive and desirable, not boring or negative.

The message may be simple, but communicating it in an innovative, attention-grabbing way is not. Good copywriters know how to reinforce the core message by applying carefully-chosen rhetorical devices. At the simplest level, they may introduce secondary messages or amusing wordplay. But clever campaigns also manipulate readers' expectations, or play the "simple genius" card that leaves readers or viewers smiling or even gasping.

Copy in context
Copy isn't effective copy without some kind of context, often supplied by various non-textual means (visuals, design/layout, soundtrack, lighting effects, smell, even taste). The more effective the marriage between copy and context, the easier it is to convey the main message by using a kind of cultural shorthand. This technique is what defines truly great local copy.

We write advertising copy in a wide variety of styles for a wide variety of media - print (e.g. press releases, packaging, brochures, advertising), TV, film and radio (e.g. scripts, subtitles, captions) and the Internet. You'll hear our copy on the radio, in speeches and in presentations. Or it may appear in digital form, on the web or in e-mailers, often presented in unusual and graphic ways involving sophisticated animation.

If a word in the dictionary were misspelled, how would we know?

Steven Wright