WordFitness issue 5

Welcome to wordFitness, the eZine from The Word Gym. Times are hard, which encourages everybody to cut corners. Sometimes that’s a good thing: gross inefficiencies stand out like a sore thumb during economic crises. But sometimes it’s not such a good thing…

We’ve got a couple of short articles for you this month, both tackling issues that can hamper – as opposed to enhance – your communications with your customers.

Best wishes for the Autumn!

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Apple’s change of direction

Quite without anybody really noticing, Apple has undergone something akin to a Damascene conversion. And what really disappoints me is that the company which could easily make the most out of this unprecedented shift doesn’t appear to have noticed either. Yes, that Other Company – you know: Microsoft. Which makes me think that those who have recently criticised Steve Ballmer for a lack of true technological awareness (or even market awareness) may be closer to the mark than I’d realised.

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WordFitness issue 4

Hi folks,

Welcome to wordFitness, the eZine from The Word Gym. In this issue, we discuss the relevance of creative translation – by which we mean the translation of creative material, including all that touchy-feely advertising and marketing copy that sells your brand, products and services to your customers and the general public. What makes it different from “normal” translation?

We also look at how you work with your in-country reviewers – that is, the guys and gals who have to review high-profile creative copy intended to sell or market your company, goods or services abroad. What are the pitfalls? How can you make life easier for them?

This is a milestone year for us as we celebrate our 20th anniversary in business. Where does the time go?

Enjoy the summer sun!

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WordFitness issue 3

Hi folks,

Welcome to wordFitness, the eZine from The Word Gym . In this issue, we discuss some of the often-overlooked language issues that can affect digital marketing materials.

We also look at print publications – specifically, at some of the problems that can make layout and typesetting a nightmare when foreign languages are involved.

As you know, this is a milestone year for us (we’re celebrating our 20th anniversary in business!), and so far it’s been a tempestuous year for everybody! We wish you all good things as spring reluctantly but steadily advances.

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Worshipping at the Tab(let)ernacle of St. Steven

“And lo, the Faithful were rewarded, for St. Steven came forth, and raised before them the Tablet that henceforth would be known as iPad, and they knelt down and praised his divinely inspired goodness…”

Yes, it’s happened: months of feverish speculation have finally culminated in the unveiling of Apple’s – as ever, polished – answer to a market demand that may or may not exist.

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Upgrading Microsoft Office

Upgrading to new versions of Microsoft Office is often discussed in terms of new features or improved ergonomics. But we found other reasons to refrain from automatically upgrading our corporate licences to the very latest versions of Microsoft’s finest…

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About WordFlex

word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...

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