WordFitness issue 4
June 28th, 2010 | 
Author: Hi folks,
Welcome to wordFitness, the eZine from The Word Gym. In this issue, we discuss the relevance of creative translation – by which we mean the translation of creative material, including all that touchy-feely advertising and marketing copy that sells your brand, products and services to your customers and the general public. What makes it different from “normal” translation?
We also look at how you work with your in-country reviewers – that is, the guys and gals who have to review high-profile creative copy intended to sell or market your company, goods or services abroad. What are the pitfalls? How can you make life easier for them?
This is a milestone year for us as we celebrate our 20th anniversary in business. Where does the time go?
Enjoy the summer sun!
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WordFitness issue 3
Hi folks,
Welcome to wordFitness, the eZine from The Word Gym . In this issue, we discuss some of the often-overlooked language issues that can affect digital marketing materials.
We also look at print publications – specifically, at some of the problems that can make layout and typesetting a nightmare when foreign languages are involved.
As you know, this is a milestone year for us (we’re celebrating our 20th anniversary in business!), and so far it’s been a tempestuous year for everybody! We wish you all good things as spring reluctantly but steadily advances.
Worshipping at the Tab(let)ernacle of St. Steven
“And lo, the Faithful were rewarded, for St. Steven came forth, and raised before them the Tablet that henceforth would be known as iPad, and they knelt down and praised his divinely inspired goodness…”
Yes, it’s happened: months of feverish speculation have finally culminated in the unveiling of Apple’s – as ever, polished – answer to a market demand that may or may not exist.
Upgrading Microsoft Office
Upgrading to new versions of Microsoft Office is often discussed in terms of new features or improved ergonomics. But we found other reasons to refrain from automatically upgrading our corporate licences to the very latest versions of Microsoft’s finest…
WordFitness issue 2
January 2010
Vol. 2 No. 1
Hi folks,
Welcome to wordFitness, the monthly eZine from The Word Gym. First of all, we’d like to wish you a very happy, healthy, prosperous and peaceful 2010!
2010 is a milestone for The Word Gym, as we celebrate our 20th birthday this month. Yes, the company was founded in January 1990, when the Amstrad PC-1512 was still at the cutting edge of consumer computing, fax machines were still pretty cool, and the French still used Minitel. Plenty of water has rolled under the bridge since then, and this anniversary gives us an opportunity to reflect on how the world of words has changed over the past two decades.
Feel free to add your comments to the following timeline – the pace of change over the past 20 years has been amazing, and I’m sure we all have favourite memories it would be nice to share.
Meanwhile, we wish you all good things in 2010.
Lois
Language degradation
As copywriters, we are very aware of the many everyday words that have become debased by overuse, inappropriate use or actual abuse. But even copywriters are occasionally surprised by an especially blatant example of linguistic aberration. Such as the ones I met over the New Year period…
word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...
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