Posts Tagged ‘Tick-box culture’

Ticking the boxes

I was recently speaking with someone in a call centre about renewing our subscription to a weekly marketing journal. I was a little dismayed, because I had resubmitted our subscription three times previously – once by their web-enabled procedure, once using their pre-printed form, and once by fax. Apparently none of these methods had worked, so ‘phoning seemed to be the next route to explore.

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About WordFlex

word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...

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