Posts Tagged ‘Multilingual copy’

Multilingual copy and relative value

February 23rd, 2009 | Author: Bill

Logically, a company marketing itself across multiple territories should attach equal importance to every piece of marketing documentation (digital or printed) published in its name. Alas, nowhere does our simplistic understanding of language show more starkly than in our treatment of centrally managed marketing material.

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word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...

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