Posts Tagged ‘Language awareness’

Thoughts on thinking

As a linguist, I’m increasingly fascinated by the articulation of ideas – where do we get the words that we use so easily and effusively in our daily conversations?

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Multilingual copy and relative value

Logically, a company marketing itself across multiple territories should attach equal importance to every piece of marketing documentation (digital or printed) published in its name. Alas, nowhere does our simplistic understanding of language show more starkly than in our treatment of centrally managed marketing material.

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Language and learning

Following a fascinating meeting with like-minded colleagues in Hamburg, we agreed that professional translators must pass through three phases of linguistic awareness:

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About WordFlex

word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...

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