Archive for the ‘Language’ Category
Language degradation
January 3rd, 2010 | 
Author: As copywriters, we are very aware of the many everyday words that have become debased by overuse, inappropriate use or actual abuse. But even copywriters are occasionally surprised by an especially blatant example of linguistic aberration. Such as the ones I met over the New Year period…
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Multilingual copy and relative value
Logically, a company marketing itself across multiple territories should attach equal importance to every piece of marketing documentation (digital or printed) published in its name. Alas, nowhere does our simplistic understanding of language show more starkly than in our treatment of centrally managed marketing material.
So… why is English so popular?
We native English-speakers (instant qualification: most of us by no means as good at English as we would like to believe, or as a surprisingly large proportion of non-native-speakers)… Sorry, let’s start again, shall we?
Language and learning
Following a fascinating meeting with like-minded colleagues in Hamburg, we agreed that professional translators must pass through three phases of linguistic awareness:
word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...
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Take a look at The Word Gym
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