Archive for the ‘Hardware’ Category

Apple’s change of direction

Quite without anybody really noticing, Apple has undergone something akin to a Damascene conversion. And what really disappoints me is that the company which could easily make the most out of this unprecedented shift doesn’t appear to have noticed either. Yes, that Other Company – you know: Microsoft. Which makes me think that those who have recently criticised Steve Ballmer for a lack of true technological awareness (or even market awareness) may be closer to the mark than I’d realised.

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Worshipping at the Tab(let)ernacle of St. Steven

“And lo, the Faithful were rewarded, for St. Steven came forth, and raised before them the Tablet that henceforth would be known as iPad, and they knelt down and praised his divinely inspired goodness…”

Yes, it’s happened: months of feverish speculation have finally culminated in the unveiling of Apple’s – as ever, polished – answer to a market demand that may or may not exist.

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About WordFlex

word'flex [v] [itr]: to exercise with high efficiency using a cyclical combination of rigorous intellect-stressing drills and playful, low-intensity routines designed to optimise development of mental muscle and encourage objective-driven fitness (slogan: "fit for purpose"). Increasingly popular with Generation Y and other elite aesthetes...

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