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Archive for the ‘The Word Gym’ Category

Welcome to wordFitness, the eZine from The Word Gym. Times are hard, which encourages everybody to cut corners. Sometimes that’s a good thing: gross inefficiencies stand out like a sore thumb during economic crises. But sometimes it’s not such a good thing…

We’ve got a couple of short articles for you this month, both tackling issues that can hamper – as opposed to enhance – your communications with your customers.

Best wishes for the Autumn!

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Hi folks,

Welcome to wordFitness, the eZine from The Word Gym. In this issue, we discuss the relevance of creative translation – by which we mean the translation of creative material, including all that touchy-feely advertising and marketing copy that sells your brand, products and services to your customers and the general public. What makes it different from “normal” translation?

We also look at how you work with your in-country reviewers – that is, the guys and gals who have to review high-profile creative copy intended to sell or market your company, goods or services abroad. What are the pitfalls? How can you make life easier for them?

This is a milestone year for us as we celebrate our 20th anniversary in business. Where does the time go?

Enjoy the summer sun!

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Hi folks,

Welcome to wordFitness, the eZine from The Word Gym . In this issue, we discuss some of the often-overlooked language issues that can affect digital marketing materials.

We also look at print publications – specifically, at some of the problems that can make layout and typesetting a nightmare when foreign languages are involved.

As you know, this is a milestone year for us (we’re celebrating our 20th anniversary in business!), and so far it’s been a tempestuous year for everybody! We wish you all good things as spring reluctantly but steadily advances.

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January 2010
Vol. 2 No. 1

Hi folks,

Welcome to wordFitness, the monthly eZine from The Word Gym. First of all, we’d like to wish you a very happy, healthy, prosperous and peaceful 2010!

2010 is a milestone for The Word Gym, as we celebrate our 20th birthday this month. Yes, the company was founded in January 1990, when the Amstrad PC-1512 was still at the cutting edge of consumer computing, fax machines were still pretty cool, and the French still used Minitel. Plenty of water has rolled under the bridge since then, and this anniversary gives us an opportunity to reflect on how the world of words has changed over the past two decades.

Feel free to add your comments to the following timeline – the pace of change over the past 20 years has been amazing, and I’m sure we all have favourite memories it would be nice to share.

Meanwhile, we wish you all good things in 2010.

Lois

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December 2009
Vol. 1 No. 1

Hi folks,

Welcome to wordFitness, the new monthly eZine from The Word Gym. We thought the start of the festive season would be an ideal time to launch!

Writing an eZine full of interesting news on our activities is tricky, because so much of what we do is highly confidential. We’re always working on projects for brand-new products and services that haven’t been launched yet! Maybe we’re writing copy for a B2B campaign by a major software developer, or translating ads for a B2C food and drink retailer, or tailoring eDM copy for a major energy company: whatever it is, it’s all leading-edge stuff that we can’t put in a newsletter under any circumstances.

But we’ve been working in this specialist field for 20 years, so we do have a few entertaining things to say about copy in English and other languages. Entertaining and, we hope, genuinely useful. Your comments, if you choose to make any, will also be useful.

Have a brilliant Christmas, and we’ll be in touch in the New Year!

Lois

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